This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

HSN And The Coca-Cola Company Partner To Create Omni-Channel Retail Experience

ST. PETERSBURG, Fla. and ATLANTA, Dec. 7, 2012 /PRNewswire/ -- Leading multichannel retailer, HSN announced today it will be partnering with the iconic Coca-Cola Company to create a robust and entertaining multi-year merchandise, marketing and digital experience that sparks further collaboration with both brands in 2013.

(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b)

The partnership will intertwine the Coca-Cola brand into HSN's programming events throughout the year including seasonal celebrations. The partnership will include the most extensive online store of Coca-Cola merchandise in the world, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multiplatform content throughout the year. In addition, a special HSN Cares campaign with Diet Coke in support of The Heart Truth ® will be launched in February.

"We are very excited about this robust partnership between HSN and The Coca-Cola Company in 2013. True collaborative partnerships inspire our organization, our partners and most importantly our customers," said Bill Brand, EVP of Programming, Marketing and Business Development. "HSN is dedicated to offering our customers fun, engaging retail opportunities and we look forward to introducing the HSN experience to a new audience and evoking that iconic moment of happiness that embodies the Coca-Cola brand."

Perfect for anyone on your holiday gift list, the HSN assortment of Coca-Cola branded merchandise will include popular Coca-Cola items as well as never before seen, exclusive products that will excite everyone from the casual enthusiast to the avid collector. The extraordinary collection spans a variety of styles from modern to nostalgic and feature items across all categories including kitchen appliances, home decor, toys, sporting goods, and fashion. When the store is complete on HSN.com, it will be the largest online Coca-Cola store in the world.

HSN Cares, the philanthropic arm of HSN, will be partnering with Diet Coke on the The Heart Truth® campaign, a national awareness campaign for women about heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI) that is embraced by millions of women who share the goal of better heart health. Dedicating the entire month of February to heart health awareness, HSN will create exclusive merchandise where a portion of the proceeds will be donated to programs supporting women's heart health. HSN will also support the cause with a 24-hour dress event featuring specially designed red dresses by HSN's designers and be a part of the annual Red Dress SM  event during New York Fashion Week.

"Partnering with HSN gives us the opportunity to leverage their innovative digital platforms and engaged customer base to introduce the world of Coca-Cola to a whole new audience," said Stuart Kronauge, vice president of Coca-Cola Trademark Brands at The Coca-Cola Company. "Fans of our brand will be able to experience it like never before, and we look forward to working with HSN to elevate our brand in new and exciting ways."

For more information on the debut of Coca-Cola on HSN, please visit HSN.com/Coca-Cola or join in the conversation with @HSN on Facebook and Twitter.

About HSN  HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 most trafficked e-commerce site, featuring more than 16,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 35 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

SOURCE HSN

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,102.38 -272.38 -1.66%
S&P 500 1,921.22 -29.91 -1.53%
NASDAQ 4,683.9190 -49.5780 -1.05%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs