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HANGZHOU, China, Dec. 7, 2012 /PRNewswire/ -- Every significant historic event has caused a fashion revolution to follow along closely, as people expressed these changes through the way they dress. Given today's ever-changing world, has been adhering to the thought of incessant reforms in the E-commerce industry, bringing a better shopping experience to customers through neoteric modes.

Changes in the apparel industrySince 1840, menswear has experienced thousands of changes, from long gowns and mandarin jacks to Lenin coats, Chinese tunic coats and today's clothes in different colors and styles. Similarly, women's clothing have also undergone extensive evolutions, progressing from early old-style cheongsams and Lenin coats to one-piece dresses, blouses and skirts in various styles. There have been many apparel revolutions in history. Taking modern Chinese history as an example, the Sun Yat-Sen suit and Mao Zedong suit are both clothes with specific political and cultural implications. Today's women, with a strong sense of fashion, are creating their own cultural phenomenon by wearing semitransparent, mini-cut skirts and form-flattering pants as their personal identities.

Opportunities and challengesWith an increased national economic strength, combined with a remarkably improved apparel industry and the tremendous development of its supporting industries, China has become a huge producer and consumer in the field of apparel. More open policies and a consumer-friendly environment provide a wide platform for enterprises. Additionally, international e-commerce is on the rise, with tons of foreign brands pouring into China. Meanwhile, Chinese clothing enterprises are going global. has seized the opportunities presented by today's economic landscape and established its own e-commerce platform in 2008, with the goals of selling and helping distributors become successful. = fast fashionOver the past few years, fast fashion offered by has been gaining popularity in multiple, far-flung markets, including the US, Japan, Singapore, and many other countries worldwide by virtue of its three major advantages—competitive prices, fashionable styles and highly-efficient product-updates. currently has over 580,000 different items and styles of fashion on offer. The average daily upload of new products has reached 200 to 300 pieces. Its customer service reaction time is within 10 seconds, and is offered in 14 languages.The establishment of its overseas warehouse has also greatly improved delivery speed. Choosing items from the new overseas warehouse allows customers' orders to arrive within three working days, the same as domestic vendors in the US and Japan.'s focus is on comfort, regardless whether a brand is famous or not. Only a product that makes the customer feel comfortable can be called excellent., with many offices overseas, has an operational philosophy of bringing affordable clothes to everyone, so they can be their own fashion icon.

About is a large online fashion clothing wholesaler in China based on the number of clothing offerings, total staff and office offers a wide range of fashionable clothing consisting over 450,000 styles for ladies, gentlemen and kids, such as t-shirts, party dresses, jackets and coats, wedding dress, bags and accessories. has 22 domestic and four oversea branch offices. It is one of the most reliable fashion wholesalers and wants to establish long-term and concrete relationship with our customers.

For more information about, please visit


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