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7,500 Trendy Couples Choose To Wed On 12/12/12

CONSHOHOCKEN, Pa., Dec. 7, 2012 /PRNewswire/ -- Wednesday marks one of the most highly anticipated wedding dates this year, 12/12/12. With this, David's Bridal is releasing additional information from their sixth annual survey, "What's on Brides' Minds." This year's survey reveals that an estimated 43% of brides have considered planning their wedding on iconic dates. In fact, David's Bridal estimates that approximately 7,500 brides will marry on 12/12/12—a 1446% increase over the prior year!  Additionally, the date falls on a Wednesday and reflects a growing weekday wedding trend as couples seek budget-friendly options and greater venue flexibility.

"Iconic dates have become a trend in the United States, reaching new heights when over 65,000 couples tied the knot on 07/07/07," said Brian Beitler, Chief Marketing Officer for David's Bridal. "12/12/ 12 marks the last triple number sequence of the century, so it has its own special significance.  The last consecutive series of the century will occur next year, 11/12/13, and though it falls on a Tuesday, many brides have already chosen that iconic day to wed."

Lucky DatesWedding dates, including 10/11/12 and 12/12/12, can mean a lot of different things to a lot of different brides. Whether these dates are seen as lucky or symbolic, it seems the trend is here to stay.

  • 43% of brides would consider planning their wedding on a special date, such as 10-11-12 or 12-12-12.
  • David's Bridal estimates more than 7,500 brides will marry on 12/12/12 compared to 485 on 12/12/11 – a 1446% increase.

MethodologyThe David's Bridal Survey was conducted by Wakefield Research ( www.wakefieldresearch.com) between November 17 and November 23, 2011. For this research, 500 interviews were fielded using an email invitation and an online survey among women ages 18 and older, who are engaged to be married or were married within the last two months.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

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