Dec. 7, 2012
/PRNewswire/ -- Leading urban digital media company Interactive One announces a content, sales and marketing partnership for BlackAmericaWeb.com with website parent company Reach Media and the website founder
. The partnership will be managed by Interactive One Studios, the company's business unit that leverages Interactive One's deep knowledge of the digital landscape and offers product, technology, content, advertising sales and marketing services to digital publishers wishing to increase revenue, provide more robust content, and amplify traffic to their properties.
BlackAmericaWeb.com will migrate to the Interactive One proprietary platform and leverage Interactive One's editorial content, audience and marketing. Reach Media will benefit from Interactive One's experienced programming team and state-of-the-art technology. Reach will also work with Interactive One to expand its sales opportunities – taking their premium brand offering to Interactive One's breadth of digital advertising partners.
"Having Reach Media as a Studios partner is a terrific opportunity," said
, President of Interactive One. "This relationship combines our expertise in digital with their tremendous brand, content, and offline presence."
Reach Media, partially owned by Interactive One's parent company Radio One, was founded by leading syndicated urban radio host
and comprises various broadcast and live event initiatives as well as the website
. BlackAmericaWeb is the digital home to The Tom Joyner Morning Show, the Allstate Tom Joyner Family Reunion and various offline programs.
"Collaborating with Interactive One means more enriching digital content for listeners of the Tom Joyner Morning Show and readers of BlackAmericaWeb," said
, Reach Media CEO. "We look forward to expanding our relationship within the Radio One family through this new partnership."
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans and Latinos each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for the urban community through its suite of social, content and radio sites such as the iconic BlackPlanet (
), the newly launched BlackPlanetNEXT (
), and the new BlackPlanet RADIO (
), the digital industry's first social radio website created for the African American community. Interactive One is also home to several leading content sites including: NewsOne (
), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (
), the eyes and ears for Black Americans looking for what's hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (
), the definitive lifestyle resource for today's Black woman; Elev8 (
) a site devoted to elevating the mind, body and spirit; and ZonaDeSabor, an entertainment news website targeting young, urban Latinos (
Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One's existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American and urban community.