This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Elantra Sedan, Sonata And Equus Take Top Spots In Strategic Vision's Total Value Awards

COSTA MESA, Calif., Dec. 6, 2012 /PRNewswire/ -- Three Hyundai models –  Elantra Sedan, Sonata and Equus – each took first place in their respective categories in the 16 th annual Strategic Vision Total Value Awards. Elantra Sedan won in the small car category, Sonata scored top marks for medium cars, and the Equus beat out competitors like BMW and Mercedes to take first place in the luxury car segment. Additionally, Equus received the award for Best Model, and Hyundai ranked second overall in Total Value. Strategic Vision's Total Value Index (TVI) reflects all aspects of perceived value; from quality, to economics to customer appeal.

(Logo: http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

Of the more than 350 new cars to compete for honors in their respective categories, Hyundai was recognized for its innovation in design and technology, value for money, and increase in overall quality. Strategic Vision is a research-based consultancy with more than 35 years of experience in understanding consumer decision-making processes for a variety of Fortune 100 clients, including most automotive manufacturers.

"Hyundai has increased its Innovation Factor Score (IFS) by 20 points since 2008," said Alexander Edwards, president, Strategic Vision. "Today, Hyundai's like Elantra, Sonata, and Equus have some of the highest Total Value scores in the entire automotive industry."

Total Value Scores are calculated by assessing two factors: Customer assessment of initial value, and customer evaluation of the complete ownership experience. Initial value was judged on total price paid by the consumer, manufacturer warranty coverage, expected trade-in value, expected affordability, expected durability, and expected operating costs. Innovation Factor Scores were also calculated for final judging, and reflect each car's use of engaging, impactful, and innovative technologies.

"Our 2013 lineup showcases Hyundai's philosophy behind building cars," said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. "We provide our customers with engaging, efficient vehicles packed with fun and functional technologies. We've bred this philosophy into our entire range of cars, and receiving awards in three different categories reflects our hard work and commitment to customer satisfaction and value."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,070.40 +46.34 0.26%
S&P 500 2,114.49 +6.20 0.29%
NASDAQ 5,016.9290 +11.5380 0.23%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs