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Scripps Networks Interactive Inc (SNI): Today's Featured Media Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Scripps Networks Interactive ( SNI) pushed the Media industry lower today making it today's featured Media laggard. The industry as a whole closed the day up 0.1%. By the end of trading, Scripps Networks Interactive fell $1.20 (-2.1%) to $56.50 on heavy volume. Throughout the day, 2.7 million shares of Scripps Networks Interactive exchanged hands as compared to its average daily volume of 805,700 shares. The stock ranged in price between $55.88-$57 after having opened the day at $56.65 as compared to the previous trading day's close of $57.70. Other companies within the Media industry that declined today were: SearchMedia Holdings ( IDI), down 11.2%, Radio One ( ROIA), down 7.9%, Point.360 ( PTSX), down 7.3%, and LIN TV Corporation ( TVL), down 6.2%.

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Scripps Networks Interactive, Inc. operates as a lifestyle content company in the United States and internationally. It engages in the operation of television networks, including Home and Garden Television, Food Network, Travel Channel, DIY Network, Cooking Channel, and Great American Country. Scripps Networks Interactive has a market cap of $6.84 billion and is part of the services sector. The company has a P/E ratio of 18.1, above the S&P 500 P/E ratio of 17.7. Shares are up 39.6% year to date as of the close of trading on Wednesday. Currently there are seven analysts that rate Scripps Networks Interactive a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Scripps Networks Interactive as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and solid stock price performance. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Dex One ( DEXO), up 18.1%, Radio Center Group ( RC), up 5.7%, Inuvo ( INUV), up 3.8%, and Tivo ( TIVO), up 3.6%, were all gainers within the media industry with News Corporation ( NWS) being today's featured media industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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