Cigna Everyday Healthy Values Is A Customized Online Community That Consolidates Better-for-me Product Coupons In One Place. (Graphic: Cigna)

To encourage consumers to purchase healthy products for themselves and their families, Cigna announces Cigna Everyday Healthy Values, a customized online community, powered by Coupons.com, that consolidates better-for-me product coupons in one place.

Healthy eating can be a challenge for all families, regardless of medical conditions, insurance status, financial situation or location. For many, it is a process of making incrementally better decisions. The Cigna Everyday Healthy Values program provides better-for-me products, including healthier options in food categories that may not be traditionally viewed in that category.

“Understanding the health benefits and risks of food items can be confusing, and current food labeling is sometimes difficult to understand,” says Susan Gaca, chief nursing officer at Cigna. “The criteria for products in the Cigna Everyday Healthy Values program rely on information from published federal health, nutrition and food labeling guidelines and established nutrition science.”

Coupons available on the Cigna Everyday Healthy Values site are for products that meet the minimum health guidelines based on the U.S. Department of Agriculture’s and the Food and Drug Administration’s recommendations.

Susan Gaca explains, “Many families are living paycheck to paycheck and are looking for ways to keep household expenses down. In July 2012, the U.S. Dept. of Agriculture predicted a 5 percent hike in the price of some foods in the coming months. Food represents 13 percent of the American household budget, so cost increases in food can represent a significant strain on a household. Coupons present an opportunity to help families continue to affordably purchase better products.”

Cigna Everyday Healthy Values is built in cooperation with Coupons.com, the leader in digital coupons with 22 million unique monthly users in the United States. “Consumers are increasingly looking for savings on healthy products,” says Dave Geary, vice president of business development at Coupons.com. “By utilizing Cigna’s expertise in health and wellness and Coupon.com’s understanding of consumer couponing behaviors, we have created an innovative, new tool for consumers looking to save money and eat better.”

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