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Lee Enterprises, Incorporated (NYSE: LEE) has selected the
St. Louis Post-Dispatch for its highest company honor, 2012 Enterprise of the Year.
Mary Junck, Lee chairman and chief executive officer, cited the newspaper’s strong financial results and leadership in companywide initiatives, as well as other achievements that led to 2012 Lee President’s Awards for marketing and news.
“Publisher Kevin Mowbray and his management team have led outstanding performance in St. Louis, including significant growth in operating cash flow,” she said. “They have been leaders in digital audience growth and are always an integral part of key revenue initiatives and other forward-looking projects across the company, with considerable contributions from their sales and marketing executives, editors, digital media services group, social media leadership council and digital product development teams. Their can-do attitude has transformed the culture in St. Louis and raised our levels of success throughout Lee.”
A team from the
Post-Dispatch received a 2012 President’s Award for initiatives that have driven growth in circulation revenue. Another team received a President’s Award for news, and a third team shared a President’s Award for helping roll out paid digital content in other markets. St. Louis also was an Enterprise of the Year Finalist in 2010.
STLtoday.com are ranked by Scarborough Research as delivering the fifth highest combination of newspaper and digital audience reach of the 25 most populated U.S. markets. Other operations in the St. Louis business unit include the Suburban Journals and Ladue News community publications, Feast magazine and St. Louis’ Best Bridal. The combined products reach 75% of adults in the St. Louis area each week.
As the most widely used local digital site, STLtoday.com posted 11.4 million web, mobile and tablet page views in the last year, an increase of 122%, leading to substantial growth in digital revenue. Mobile apps include Cardinals, Rams, High School Sports and Hip Hops, and the News app has been downloaded by more local consumers than apps from USA Today, the New York Times and the Wall Street Journal.