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Affiliates Of Apollo Global Management To Acquire AURUM

Apollo was advised by DC Advisory for the purpose of raising the financing of the acquisition.


Aurum is the largest prestige and luxury jewellers in the UK, which includes the Watches of Switzerland, Mappin & Webb and Goldsmiths brands within its portfolio. Aurum prides itself on the excellent product range and unrivalled customer experience provided across the brands.

Founded in 1778, Goldsmiths is the largest quality jeweller in the UK with over 120 stores and a transactional website. Each Goldsmiths Store offers a fine selection of both classic and designer watch brands together with a strong range of gold and diamond jewellery. Goldsmiths has the largest distribution network for Rolex, Cartier, Omega, Tag Heuer and many other reputable watch brands. Goldsmiths boutique currently operates from 4 stores and is targeted to the much younger consumer.

Since 1924, Watches of Switzerland has devoted itself to selling and servicing the finest Swiss timepieces. The business is known as the leading specialist Swiss watch retailer in the UK and enjoys a reputation for unrivalled watch experience. With 15 stores and a transactional website, Watches of Switzerland is the market leader in luxury watches.

Founded in 1774, Mappin & Webb is renowned for combining timeless craftsmanship with superior quality and contemporary design to produce exquisite jewellery, elegant silverware, watches and glassware. Operating from 13 stores and a transactional website, Mappin & Webb is silversmith to Her Majesty the Queen and His Royal Highness Prince of Wales and has recently been appointed the Crown Jeweller, only the third jeweller in history to have this honour.

About Apollo Global Management, LLC

Apollo is a leading global alternative investment manager with offices in New York, Los Angeles, Houston, London, Frankfurt, Luxembourg, Singapore, Mumbai and Hong Kong. Apollo has assets under management of approximately $110 billion in private equity, credit and real estate funds invested across a core group of nine industries where Apollo has considerable knowledge and resources. For more information about Apollo, please visit

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