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The Yogurt You Were Destined For Launches In The United Kingdom

MELVILLE, N.Y., Dec. 6, 2012 /PRNewswire/ -- The Hain Celestial Group, Inc. (NASDAQ:  HAIN), a leading natural and organic products company providing consumers with A Healthy Way of Life announced that The Greek Gods® greek-style yogurt has crossed the pond with its latest yogurt launch.  Taking the sensational brand The Greek Gods greek-style yogurt original formula and brand ethos, Hain Daniels has launched the brand into the UK's booming greek-style yogurt sector.

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Rob Burnett, Hain Daniels Chief Executive Officer said, "We are absolutely delighted to have launched into the UK one of Hain Celestial's big success stories—The Greek Gods greek-style yogurt. We have partnered with Sainsbury's, one of the UK's largest retailers, to launch four varieties with listings across their main estate. It's only been two weeks since we launched and sales are looking very encouraging."

Consumer research emphasised how strongly The Greek Gods brand taste appealed to UK consumers. To capitalise on the decadent taste of The Greek Gods Greek-style yogurt, front of store themed sampling forms a major part of the launch strategy, which is expected to see over 130,000 people enjoy a taste of The Greek Gods greek-style yogurt.

The UK yogurt market is dominated by major international and home grown brands. To be heard in this busy sector, The Greek Gods brand is using Social Media to gain a core following.  Bloggers and opinion formers have received product and will run competitions to engage their followers. On-line coupon activity should convert awareness into purchase action, which has already generated favourable post-consumption comments, which should not come as a surprise to those familiar with the taste of The Greek Gods greek-style yogurt.  Sumptuous recipes show how simple it is to create stunning dishes and have helped gain press coverage for The Greek Gods brand. These recipe ideas can be downloaded from The Greek Gods Greek-style yogurt UK website. 

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