SILVER SPRING, Md.
Dec. 6, 2012
Choice Hotels International
, Inc. (NYSE: CHH),
, We Care Trading Co., Ltd, and
Meyer Jabara Hotels
today announced the official groundbreaking of three
. The properties will be located in Times Square and
, and downtown
. Entry into
builds on Choice Hotels' growth in the upscale lodging segment and the expansion of Cambria Suites in key urban markets, offering business travelers a stylish, new all-suite hotel product with exceptional services and amenities at a great value. The three projects represent a combined investment of approximately
, the creation of nearly 1,000 jobs and 461 hotel rooms.
"Having three hotels under simultaneous construction in the
metro area speaks volumes about the great appeal and performance potential of Cambria Suites," says
, President and Chief Executive Officer of Choice Hotels International. "Working with the industry's top developers gives us that extra edge in bringing this brand to
, one of the most dynamic and highly competitive hotel and real estate markets in the country. Development demand for Cambria Suites hotels in major metropolitan markets is stronger than ever. Our rapidly-growing, award-winning brand appeals to business travelers looking for stylish, accommodations at a great price."
These new developments underscore the growing appeal of Cambria Suites to guests and franchisees. All hotels are new-construction and the brand leads the rest of the upscale lodging segment in guest satisfaction scores as measured by guests' likelihood to recommend (LTR). As of today, many Cambria Suites hotels are ranked #1 and #2 in their respective markets on TripAdvisor. Right now, across the hotel industry, demand is outpacing supply for upscale hotels which tend to primarily attract the business traveler.