Dec. 6, 2012
/PRNewswire/ -- 120M Books is releasing its debut publication,
What's Next? What to Expect in 2013.
An aggregation of world-renowned trendspotter
and her team's public and private forecasts, the e-book contains more than 150 predictions in 30 categories for 2013, including a look at why fatigue is so trendy, how we move forward with an economy that doesn't inspire confidence and how "co" is co-opting the conversation. The methodology Salzman employs—pattern recognition—has launched or popularized trends ranging from singletons and metrosexuality to food fear and globesity.
120M Books, the publishing arm of Havas PR, committed to independent and futuristic publication of brainfood for the thinking public. "120M" is code for "120 minutes' worth," our recipe for the smart reading meal. The first in a digital series,
will be released on
Dec. 12, 2012
(12-12-12). It will be available digitally at all e-book retailers, including Amazon, Apple and Barnes & Noble. Readers can join the conversation on Twitter with #120MBooks and #whatsnext.
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Salzman, the book's lead author, reveals what we can expect in 2013: "It will begin with a movement toward solutions instead of problems. Alternative ways of thinking—what we consider imperfect when we have lighter pockets, for instance, and innovation in a vast array of technologies—will be encouraged. We will also see people finding alternative ways to make the best use of time, our most limited of nonrenewable resources. The reality of our new environment will also be about cutting back and changing focus. Place making and supercities will emerge on our trend maps. Ultimately, 2013 is going to be about the shift in our mentality, behavior and geographic orientation. We will need to wake up to the changes in every aspect of our current lives and open our eyes to what's coming."