Sullivan said Lumber Liquidators offers customers several advantages over traditional home improvement stores -- a wider selection of products, a more knowledgable staff and prices that are up to 50% less. The company supports both do-it-yourself projects and can provide provide installation services.
Sullivan noted lumber is in great supply and getting enough product has never been an issue for his company. He said the decision to slow store growth was made to "get it right," and Lumber Liquidators is revamping many of its locations to offer more tools and accessories to help homeowners complete their projects easier.
When asked about the recession, Sullivan said Lumber Liquidators still saw a good amount of business but did notice that many homeowners chose to do smaller projects or do bigger ones in stages over time rather than an entire house all at once. He said his company's Bellawood brand is now known nationwide.
Cramer said Lumber Liquidators is an under-recognized company that is directly tied to the return of the housing market.
Justice For AllIn his final "Executive Decision" segment, Cramer sat down with David Jaffe, president and CEO of Ascena Retail (ASNA), a retailer with five brands including Justice, Maurice's and Dress Barn. Jaffe said Ascena is difficult for some analysts to understand because they always seem to focus on the brand that is struggling the most and tend to ignore those that are doing well. He said in the case of Justice this quarter, the chain initiated a new promotion that drove a lot of incremental sales but did so at slightly lower margins. At the end of the day, Jaffe noted that Justice made more money but the analysts were focused solely on margins. Jaffe said that in fashion you'll never get your merchandise 100% right, and sales at Dress Barn, for example, are not back to their pre-recession levels. That said, he noted Ascena is taking share from retailers including Kohl's (KSS) and Wal-Mart (WMT) in certain categories. When asked about his company's acquisition of Charming Shoppes, Jaffe said it's working on integrating both companies and will be keeping the Lane Bryant brand but will also be winding down the Fashion Bug brand.
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