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TheStreet Open House

Did Tim Cook Tip Us Off to What Apple TV Will Be?

Stocks in this article: AAPL NWSA TWX

Do you really think Major League Baseball would go for Fox cutting some sort of sideline exclusive deal with Apple? It's not contractually or even logistically possible. Plus, Apple already has access to so much of this prime programming, such as MLB Extra Innings via its Apple TV set top box.

Certainly, if Apple can somehow score NFL Sunday Ticket or something, it will. However, that's not the focus. It cannot be the focus. It better not be.

Because, if it is, it's a sure sign that Tim Cook cannot carry on Steve Jobs's legacy. Apple will take its eye off the ball getting into a business it has no business or no need ( just like streaming radio) to get into.

Here's another prediction for 2013: Apple will release an actual television -- integrated with iTunes -- that commands a premium price. Everybody will want one, but not everybody will be able to afford one. Don't expect Tim Cook to pull a Google (GOOG) and open up a price war with Samsung.

Apple doesn't do that. I knew it wouldn't do it with iPad mini and it will not do it with Apple TV. That wasn't Steve Jobs's style. Thankfully, it's not Tim Cook's style either.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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