This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Did Tim Cook Tip Us Off to What Apple TV Will Be?

Stocks in this article: AAPL NWSA TWX

NEW YORK ( TheStreet) -- As Apple (AAPL) CEOs go, Tim Cook is hitting the interview circuit hard these days. Next thing you know, he'll turn up on Oprah!, though that's not as big a deal as it used to be.

You're getting peppered today with excerpts from powwows Cook gave to NBC's Brian Williams and BloombergBusinessWeek. Both worthy pieces, no doubt, but other than news that's two days old, there's not a whole heck of a lot to chew on.

As an unabashed Steve Jobs cheerleader, an Apple without the great one still worries me long term (just like the Oilers without Wayne Gretzky). However, Tim Cook can pack a punch. He continues to show that more and more.

He proves this by saying so much at the same time as saying nothing at all.

For instance, on the prospects of an Apple TV, Cook came with the standard "it's an intense area of interest" talking point, but he also said:

When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years.

I don't think he was talking about his wood-panelled walls and shag carpeting.

Cook told Williams he couldn't say anymore, but, if you read between the lines, he said a lot.

It's all about the user experience. That "back in time" quote focuses on what Apple does best -- creating beautiful products and the most intuitive and enjoyable user experience out there.

Cook's words make me think we're going to see some sort of device completely detached from programming other than the fact that you'll watch programming on it. In other words, the rumors that Apple is interested in all of this expensive programming -- from sports to movies -- probably have no merit.

It's not in Apple's purview to get into the cable business or the content ownership business. It can integrate what it already has via iTunes into its television platform, but it makes no sense for the company to get deeper into that mess.

Plus, it probably can't get deeper even if it wanted to. It doesn't make sense that Apple is holding itself up in intense negotiations with programmers. What are they negotiating for? Sloppy seconds to programming companies such as News Corp (NWSA) and Time Warner (TWX) pay billions of dollars for?

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs