This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Kaypok Selects Zync To Power Its Global "big Data" Technology Brand

TORONTO, Dec. 6, 2012 /PRNewswire/ - Kaypok Inc., a start-up company whose technology delivers insight into unstructured big data, today announced that it has selected Zync as its agency of record to create and launch Kaypok's brand globally. 

Kaypok Inc., which was spun off from York University research with support and funding from MaRS Innovation, filters, categorizes, identifies meaning and measures the root cause and emotions buried within unstructured text to understand what people are saying and feeling. Kaypok Inc. launched nationally at the iStrategy Digital Marketing Conference in Toronto on December 4, 2012.

According to Razieh Niazi, founder and CEO, "Kaypok™ allows users to spend less time analyzing their data and more time acting on unbiased, real results . While other services tell you what and how many, Kaypok™ can tell you why consumers behave."

"We worked closely with Kaypok Inc. to brand the company from the ground up, including its name, messaging, creative elements and marketing strategy — it was about establishing a business structure that can adapt and grow in this space," said Brad Breininger, principal and strategist at Zync. "Many of the world's most successful companies like Apple and Google fused technological innovation with creative branding to become who they are today. Our partnership and approach with Kaypok has and will continue to mirror that two-stream process."

As Kaypok's agency of record, Zync will lead development and execution of an integrated marketing campaign, designed to create a groundswell of brand awareness, interest and demand. Infused with the brand's fun-loving personality and deep insight capabilities, the launch seeks to connect with smart and social media savvy marketing executives across multiple touch points, including social, digital and industry thought leadership forums, such as the Toronto iStrategy conference.

"Zync came to the table fully engaged in the brand, and with a detailed strategy and impressive creative vision for our launch," said Razieh Niazi, founder of Kaypok. "After conducting an extensive agency review, we trust their expertise and value their experience. We're looking forward to a successful partnership."

"Our focus was on capturing the company's inventiveness and groundbreaking trajectory through creative messaging and corporate brand development," said Marko Zonta, principal and creative director at Zync. "This is a start-up company that has the potential to make a substantial impact on industries around the world. We have created a voice, culture and borderless identity that created a foundation that will not only maximize its entrance into the market, but also its longevity over the years."

About Kaypok Kaypok is a leading technology start-up being commercialization through a partnership between MaRS Innovation and Innovation York, the commercialization office for York University. The software's high-performance algorithm transforms noisy, unstructured big data by automatically filtering and categorizing text regardless of source (e.g., email, survey results, social interactions, etc.). Kaypok allows companies to determine the root causes and underlying emotions driving their customers' feedback. Visit us at kaypok.com, follow us on Twitter @KaypokInc or call 1-877-9KAYPOK to learn how we can help you find the root of your data insight.

About Zync Zync is an award-winning brand and marketing agency that combines strategic insight with creativity in order to develop solutions that are tied directly to an organizations business plan — using their proprietary Business Creative® approach. Clients include Scotiabank International, the National Hockey League Players' Association, Trump International Hotel and Tower Toronto, Armtec and Bridgepoint Active Healthcare. To find out more, visit www.zync.ca or contact Brad Breininger at 416.322.2865 x225 or bbreininger@zync.ca

All trademarks, service marks and company names are the properties of their respective owners.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs