Online Resources Corporation (NASDAQ: ORCC), a leading provider of financial technology services, announced today its new Mobile Browser Bill Pay solution for businesses to respond to consumer demand to view, pay and suppress their paper bill from the mobile phone. ORCC’s new mobile browser is a quick and easy add-on to the biller’s existing payment system, enabling their consumers to pay their bill with just a few taps on their mobile device.
Increasing adoption of the smartphone, along with the explosion of apps on the iPhone and Android are driving more and more consumers to use their mobile devices to manage their lives. Given this ongoing shift towards mobile, consumers are expecting to pay their bills anytime and anywhere. With the growing use and familiarity with mobile devices, consumers have come to expect an intuitive, convenient mobile payment experience when they navigate the web from their mobile phone. When viewing websites from their mobile phone, users quickly become frustrated with how long it takes to pinch to zoom payment websites that were created for desktop computers. ORCC’s Mobile Browser Bill Pay solution was designed with today’s demanding mobile consumer in mind.
With ORCC’s Mobile Browser Bill Pay solution, when the biller’s payment website is accessed from a mobile device, the browser solution detects whether the user is accessing the payment website via a desktop computer or a mobile device. If the latter, the customer is automatically routed to the biller’s new, mobile-optimized site. Customer satisfaction is enhanced when the awkward navigation of pinching and zooming in on a non-mobile website is eradicated and replaced with a mobile-friendly, easy-to-use payment experience. Additionally, by providing their consumers with an innovative mobile browser offering, billers reap the benefits of a positive brand interaction with the consumer.
“In today’s fast-paced, multi-device environment, consumers increasingly expect to pay their bills through a variety of channels and through the most convenient means,” said Janie West, chief marketing officer of ORCC. “Our new Mobile Browser Bill Pay helps billers deliver a great customer experience. Now, combined with ORCC’s other payment options, billers can deliver a user-friendly solution that allows their customers to better manage their bills through any payment channel, whether its mobile, web, or telephone.”