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McKinsey Global Institute, E2open And Supply Chain Management Review Webinar To Examine Social In Supply Chain


Who: Michael Chui, Principal of the McKinsey Global Institute, and Lorenzo Martinelli, Vice President of Corporate Strategy at E2open, will discuss the opportunities associated with leveraging social technologies to improve collaboration and overall performance of the global supply chain.

What: New research by the McKinsey Global Institute indicates that there is tremendous potential—estimated at $900 billion to $1.3 trillion—for social technologies to improve communication and collaboration within and across enterprises. Moderated by Frank Quinn, Editorial Director of Supply Chain Management Review, attendees of “Social in Supply Chain: Unlocking the Collaboration Potential” will learn how social technologies are currently being used, how they are likely to evolve in the near future, and which business sectors will benefit most from social supply chain programs. Participants will also discuss how supply chains can manage the risks and maximize the benefits of going social and how businesses can begin developing effective social supply chain roadmaps.

Where: Register for this free, web-based presentation here.

When: The webinar will be broadcast on Thursday, December 13, 2012 at 2 p.m. EST. The webinar will also be recorded and made available on-demand.

E2open is a leading provider of strategic, cloud-based solutions for collaborative execution across global trading networks. The E2open Business Network, which recently surpassed 100,000 unique registered users, allows participants to securely access and share information and to perform business processes with external parties in real time to coordinate their key supply chain-related functions.

About E2open

E2open is a leading provider of cloud-based, on-demand software solutions enabling enterprises to procure, manufacture, sell, and distribute products more efficiently through collaborative execution across global trading networks. Brand owners use E2open solutions to gain visibility into and control over their trading networks through the real-time information, integrated business processes, and advanced analytics that E2open provides. E2open customers include Celestica, Cisco, Dell, HGST, IBM, L'Oréal, LSI, Motorola, Seagate, and Vodafone. E2open is headquartered in Foster City, California with operations worldwide. For more information, visit

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