Additionally, the all-new Abu Dhabi Citroën World Rally Team will also contest the 2013 Middle East Rally Championship (MERC) - the first-time in history a full works team has participated in the MERC.
Via strategic relationships with
-based motorsport stakeholders - including Abu Dhabi Motorsport Management (ADMM), Yas Marina Circuit and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) - ADR's primary objective is to increase Emirati participation in various global motorsport series, including off-road and circuit-based disciplines.
ADR is working to secure additional, strategic partnerships to dually promote the destination of
and provide the next crop of Emirati motorsport drivers with viable avenues for professional participation.
ADR is also pursuing local, regional and international sponsorship deals to assist the delivery of its multi-pillared vision and objectives.
To aid ADR in the mining and development of leading domestic talent, the company's supporting partners will provide strategic assistance across a number of key areas, including infrastructure, equipment, event management, marketing, communications and international promotions.
The ADR board features two active race drivers: Sheikh
Khalid Al Qassimi
Khalid Al Qubaisi
. Al Qassimi, the ADR Chairman, will pilot the third Citroën Total Abu Dhabi World Rally Team car in next year's WRC season, while Al Qubaisi has international experience in the Porsche Supercup series and was part of a four-driver '
by Black Falcon' team which won this year's Dubai 24 Hour race. The final ADR board member is
Khalid Bin Shaiban
, Vice Chairman, ADMM.
Tourism & Culture Authority:
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) conserves and promotes the heritage and culture of
emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike.
The authority manages the emirate's tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi.