Over coming weeks and months, extensive testing and tutelage sessions will be conducted with scores of Emirati hopefuls, after which Al Qassimi and the ADR board - which also includes Khalid Al Qubaisi, the Porsche Supercup series driver, and Khalid Bin Shaiban, ADMM Vice Chairman - will devise a shortlist of drivers and plot the best route forward for those showing the most potential.
Notes to Editors:
A rights-free VNR from today's launch can be downloaded from http://www.citroen-wrc.com
Additional Information:About Abu Dhabi : Abu Dhabi, the largest and wealthiest of seven emirates that make up the United Arab Emirates, is one of the world's foremost emerging tourism destinations. Blessed by a rich, geographically diverse landscape, the emirate is made up of more than 200 natural islands, covering in excess of 400 kilometres of pristine coastline. With a vibrant, cosmopolitan capital city, Abu Dhabi's inland regions comprise vast swathes of serene, tranquil desert and idyllic oasis towns. A genuine destination of distinction where preservation of culture, heritage and the environment are pillars of a long-term sustainability agenda, Abu Dhabi's diverse natural offerings are complemented by a world-class major events, exhibitions and international conferences schedule that is helping position the emirate on global leisure, business and sporting maps. Events are a core component in Abu Dhabi realising its objective of attracting 2.9 million hotel guests to the emirate by 2015 and the strategy has proven highly successful to date - Abu Dhabi is on-track to beat its hotel guest target of 2.1 million in 2012. Tourism is one of the Government of Abu Dhabi's key avenues for economic diversification and the industry's long-term development is laid out in an ambitious 2030 plan which ultimately hopes to attract 7.9 million hotel guests, staying in 80,000 rooms, by 2030 end. About Abu Dhabi Racing: Abu Dhabi Racing (ADR) is an Abu Dhabi-based company working on a number of initiatives designed to bolster the emirate's presence in global motorsport. In its first major international partnership, ADR has agreed a three-year partnership with nine-time World Rally Championship-winning manufacturers, Citroën Racing, to create the new three-car Citroën Total Abu Dhabi World Rally Team that will participate in the 2013 WRC season.