Over coming weeks and months, extensive testing and tutelage sessions will be conducted with scores of Emirati hopefuls, after which Al Qassimi and the ADR board - which also includes Khalid Al Qubaisi, the Porsche Supercup series driver, and Khalid Bin Shaiban, ADMM Vice Chairman - will devise a shortlist of drivers and plot the best route forward for those showing the most potential.
Notes to Editors:
A rights-free VNR from today's launch can be downloaded from
, the largest and wealthiest of seven emirates that make up the
United Arab Emirates
, is one of the world's foremost emerging tourism destinations.
Blessed by a rich, geographically diverse landscape, the emirate is made up of more than 200 natural islands, covering in excess of 400 kilometres of pristine coastline. With a vibrant, cosmopolitan capital city,
inland regions comprise vast swathes of serene, tranquil desert and idyllic oasis towns.
A genuine destination of distinction where preservation of culture, heritage and the environment are pillars of a long-term sustainability agenda,
diverse natural offerings are complemented by a world-class major events, exhibitions and international conferences schedule that is helping position the emirate on global leisure, business and sporting maps.
Events are a core component in
realising its objective of attracting 2.9 million hotel guests to the emirate by 2015 and the strategy has proven highly successful to date -
is on-track to beat its hotel guest target of 2.1 million in 2012.
Tourism is one of the Government of
key avenues for economic diversification and the industry's long-term development is laid out in an ambitious 2030 plan which ultimately hopes to attract 7.9 million hotel guests, staying in 80,000 rooms, by 2030 end.
Abu Dhabi Racing (ADR) is an
-based company working on a number of initiatives designed to bolster the emirate's presence in global motorsport.
In its first major international partnership, ADR has agreed a three-year partnership with nine-time World Rally Championship-winning manufacturers, Citroën Racing, to create the new three-car Citroën Total Abu Dhabi World Rally Team that will participate in the 2013 WRC season.