"Rallying is in Abu Dhabi's soul and this partnership reflects the vision of His Highness Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, to see the emirate back at the sport's elite level," said Al Qassimi.
"It also begins a long-term relationship that we hope will foster increased Emirati participation in various global motorsport series - including off-road and circuit-based disciplines. We could not have partnered a more professional and ambitious manufacturer than Citroën," added Al Qassimi, who counts 45 WRC starts to his name and is also ADR Chairman.
Via strategic relationships with prominent Abu Dhabi-based motorsport stakeholders - including Abu Dhabi Motorsport Management (ADMM), Yas Marina Circuit and Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) - ADR has been created to dually assist the promotion of Abu Dhabi as a world-class destination and provide the next crop of Emirati motorsport drivers with viable avenues for professional participation.
With ADR responsible for mining and developing leading domestic talent, the company's supporting partners will provide strategic assistance across a number of key areas, including infrastructure, equipment, event management, marketing, communications and international promotions. As part of the ADR-Citroën Racing agreement, TCA Abu Dhabi will undertake as many as five on-the-ground destination promotions in key source markets where WRC rounds take place." Abu Dhabi has a well-documented history in the WRC - a global motorsport series which has helped position the emirate in front of millions of international spectators and television viewers," said Faisal Al Sheikh, Events Manager, TCA Abu Dhabi. "The benefits to the destination are tremendous and the emirate's WRC adventure with the great champions of Citroën will significantly enhance Abu Dhabi's footprint in the international motorsport arena." In addition to the high-profile WRC alliance, Citroën has committed to provide a dedicated works car for Al Qassimi's MERC campaign and two additional R3MERC cars for ADR's grassroots initiatives in domestic and regional rally series. The quartet of lower-spec R3s will feature Yas Marina Circuit and ADR branding.