LONDON, Dec. 6, 2012 Based on its recent analysis of the mobile healthcare services market, Frost & Sullivan recognises Acibadem Mobile Health Services (AMHS) with the 2012 Pan European Growth Leadership Award. Through its offer of best-in-class treatment and services in the area of mobile health, AMHS has established itself as the fastest growing company in Europe.
The Turkey-based company has an extensive portfolio of high quality mobile health service offerings. It has broad capabilities in several areas such as medical coaching, emergency healthcare services (land and air ambulances), home care services, resident infirmary solutions, mobile healthcare screening, telemedicine and affinity programmes.
AMHS recorded the fastest growth among European mobile healthcare service providers between 2009 and 2012. Revenues grew at an impressive compound annual growth rate (CAGR) from 2009 to 2011. The company is poised to continue on this upward trajectory, with revenues projected to double by the end of 2012.
"A well-defined strategy and effective management skills have enabled AMHS to achieve such notable growth in this emerging market," noted Frost & Sullivan Healthcare Program Manager Eramangalath Sujith. "At the heart of the company's success are effective financial management and marketing campaigns, backed by best-in-class services."The company's extremely successful business model is based on membership. A highly proficient call center and sales team has been fundamental to AMHS having thousands of individual and over hundred thousands of corporate members. From initially being in-house, the company changed its business model, outsourcing its call center sales services to Call Center Hotel (CCH) in 2010. In this model, AMHS uses the facilities of CCH, but retains its own sales team. Following the call center transfer, the company's monthly call volume increased visibly. "This business model provides excellent flexibility for AMHS; it has enabled the company to save on infrastructure investment and focus on its core medical business even while offering its patients the benefits of the most current call center technology," commented Sujith. "AMHS's medical call center team currently provides high quality emergency and coaching services to more than a thousand of people every day."