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TheStreet Open House

Auto Show Upgrades To Benefit Media, Manufacturers

DETROIT, Dec. 6, 2012 /PRNewswire/ -- The North American International Auto Show (NAIAS) today revealed new programs and major improvements that will make the entire show experience more convenient, and more productive for both media and auto manufacturers.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/59256-north-american-international-auto-show-naias-new-programs-improvements

(Logo: http://photos.prnewswire.com/prnh/20121206/MM22210)

To assist journalists covering the show, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.

"Like our auto manufacturer partners, we continue to look for ways to improve our product, and our customer service," said Jim Seavitt, NAIAS 2013 chairman. "And, as we present the industry's finest on the world stage, it's our goal to exceed the needs of media and manufacturers, alike. We take our leadership position very seriously, and work year-round to maintain that distinction."

Michelin Media Center

Michelin was the first sponsor to sign on when the former Detroit Auto Show re-invented itself as the North American International Auto Show in 1989 under the direction of several forward thinking auto dealers who envisioned a world-class show in the heart of the auto industry. Michelin continues to offer unparalleled support to the NAIAS, and to the thousands of journalists who cover the event.

In order to provide media with even greater resources, the Michelin Media Center (which has served media from around the world for 24 years) will expand and move closer to the action at NAIAS 2013. The expansion includes a move from the third floor of Cobo Center to Michigan Hall. The larger space provides an additional 1,000 sq. feet to help provide the infrastructure to support media as they cover the news from NAIAS. The Michelin Media Center will continue to provide a complete business center for all working media as well as meals, snacks and beverages throughout the day.

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