Consumer Reports Poll MethodologyThe Consumer Reports National Research Center designed a survey to explore general sentiment and shopping behaviors for the upcoming 2012 winter holiday season. In November 2012, GfK Custom Research administered the survey online to a nationally representative sample of over 1,100 randomly selected adult U.S. residents. The data were statistically weighted so that respondents in the survey were demographically and geographically representative of the U.S. population. The margin of error is +/- 3.8% points at the 95% confidence level. Fifty-four percent of the sample was female, and the median age was 47 years old.
Consumer Reports Holiday Poll: 51.7 Million Americans Have Yet To Begin Their Holiday Shopping
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