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Consumer Reports Holiday Poll: 51.7 Million Americans Have Yet To Begin Their Holiday Shopping

Consumer Reports Poll Methodology

The Consumer Reports National Research Center designed a survey to explore general sentiment and shopping behaviors for the upcoming 2012 winter holiday season. In November 2012, GfK Custom Research administered the survey online to a nationally representative sample of over 1,100 randomly selected adult U.S. residents. The data were statistically weighted so that respondents in the survey were demographically and geographically representative of the U.S. population. The margin of error is +/- 3.8% points at the 95% confidence level. Fifty-four percent of the sample was female, and the median age was 47 years old.

Consumer Reports is the world's largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually.  Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, website and other publications.  Its advocacy division, Consumers Union, works for health reform, product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace.

DECEMBER 2012 The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports ® is an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.  We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports ®, ConsumerReports.org ® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our permission. Consumer Reports will take all steps open to it to prevent commercial use of its materials, its name, or the name of Consumer Reports ®.

SOURCE Consumer Reports

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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