Consumer Reports Poll Methodology
The Consumer Reports National Research Center designed a survey to explore general sentiment and shopping behaviors for the upcoming 2012 winter holiday season. In November 2012, GfK Custom Research administered the survey online to a nationally representative sample of over 1,100 randomly selected adult U.S. residents. The data were statistically weighted so that respondents in the survey were demographically and geographically representative of the U.S. population. The margin of error is +/- 3.8% points at the 95% confidence level. Fifty-four percent of the sample was female, and the median age was 47 years old.
Consumer Reports is the world's largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually. Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, website and other publications. Its advocacy division, Consumers Union, works for health reform, product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace.
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