In the news release, Consumer Reports Holiday Poll: 51.7 Million Americans Have Yet To Begin Their Holiday Shopping, issued
by Consumer Reports over PR Newswire, we are advised by the organization that the headline should read "66 Million Americans" rather than "51.7 Million Americans" as originally issued inadvertently. The complete, corrected release follows:
Consumer Reports Holiday Poll: 66 Million Americans Have Yet To Begin Their Holiday Shopping
Eight in Ten are Concerned about Overspending; Twenty-Eight Percent of those who Shop Around are Finding Better Deals Online
Dec. 6, 2012
/PRNewswire-USNewswire/ -- Black Friday weekend and Cyber Monday may have seen record-high sales this year, but 36 percent of Americans who say they plan to give gifts have yet do any holiday shopping at all, according to the latest Consumer Reports Holiday Poll. Of those who have begun shopping, 42 percent are either three-quarters finished or finished completely (9 percent), while 58 percent said they were no more than halfway done.
The full results of the Consumer Reports Holiday Poll are available at
When asked where they'd done their holiday shopping this year more Americans said they had patronized mass merchandisers like Wal-Mart and Target (55 percent) than shopped online for gifts (39 percent). Thirty-two percent have shopped at department stores like Macy's, Bullocks, Sears, and JCPenney, while 28 percent have shopped at retail chain stores like Toys "R" Us, Best Buy, or Gap.
The Consumer Reports Holiday Poll also revealed that while more Americans have shopped for holiday gifts at mass merchandisers, bargains can be found online: 28 percent who have shopped at more than one type of retailer said they're finding the best deals online, on par with the 26 percent who found their best deals at mass merchandisers. Only 14 percent of shoppers said department stores have the best deals.