This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Franchises Takes Center Stage in Reality TV

The company, launched in 2004, has about 160 stores. Eighteen months ago, the company imposed a franchise sales moratorium so that infrastructure could catch up with the amount they had already sold, but the company is now looking to start selling franchises again.

"I was really hoping that we'd come off exactly as who we are. We are a young, successful, energy-driven brand that is about changing people's lives. We're not selling shoes or sandwiches. We're changing people's lives through fitness and goals," Zink says.

With Complete Nutrition putting up the $150,000 to $200,000 in start-up costs for the winner (which won't open for a few months), another major concern was the quality of the prospective franchisee in the show. Despite being a current employee, that doesn't automatically mean they were qualified to run their own store, Zink says.

Being part of a show can hurt productivity and put the corporate team at risk of ridicule from viewers.

Molly Maid President Meg Roberts says the company was willing to take the risk.

"We were willing to show some of our blemishes on national TV" with the hope of coming out of the experience as a better company, she says, adding that the brand was picked for its strong female leadership team, which would appeal to the show's target audience.

Molly Maid is a leading residential cleaning franchise with more than 450 locations nationwide. It is a subsidiary of Service Brands International. The Molly Maid episode airs Dec. 23.

"At a basic level, brand awareness was the biggest opportunity for us," Roberts says. "We don't advertise on television. But the benefit we're hoping to achieve was to lift the sales of our local franchisees" and see the brand on such a high-profile show.

And to cover their bases, the companies offered cash prizes in case winners didn't want to run a store. Zink says Complete Nutrition offered $30,000. Molly Maid says the winner would have also received a monetary "reward" of some kind.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to:

>To submit a news tip, email:


Follow TheStreet on Twitter and become a fan on Facebook.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.
3 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs