This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Franchises Takes Center Stage in Reality TV

Viewers ought to be aware of the heavy-handed editing in reality shows. While the filming might not be so scripted, the franchise brand is usually shown in the best light.

"My fear is that there will be a general misperception among Americans about franchising. They'll say, 'Oh it's this easy. ... This is something that will feed me for the rest of my life," says Don Sniegowski, founder of BlueMauMau, a blog about franchising. "This is dangerous ground. A franchise can be a wonderful thing, but if you get into the wrong concept, particularly with these new franchise systems, some of which are featured, it's dangerous."

There is also a concern about a brand, such as Complete Nutrition, that is still unknown to viewers. While the show may be good exposure for newer or smaller brand, and ultimately result in higher sales, is it a proven business?

"This is really high stakes for a person who makes a mistake and gets a franchise system that is a dud," Sniegowski says. "If they're going to be on the hook for hundreds of thousands of dollars, they need to get a sense of the bigger picture."

Ryan Zink, president of Complete Nutrition, says he and founder and CEO Cory Wiedel (both featured in Sunday night's premiere) had plenty of discussion internally and with the producers before they agreed to the show.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $130.28 0.00%
FB $81.53 0.00%
GOOG $565.06 0.00%
TSLA $218.42 0.00%
YHOO $44.52 0.00%

Markets

DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs