Yoga Journal Releases 2012 Yoga In America Market Study
Motivation for practice:•The top five reasons for starting yoga were: flexibility (78.3 percent), general conditioning (62.2 percent), stress relief (59.6 percent), improve overall health (58.5 percent) and physical fitness (55.1 percent)
The growth in the yoga market is reflected in the growth of Yoga Journal magazine, which recently announced a rate-base increase to 375,000 from 350,000 effective January 2013.
About Yoga Journal : Yoga Journal (yogajournal.com) is the most widely read yoga magazine in the world. It was founded in 1975 and now has 10 international editions. Yoga Journal hosts four major conferences a year, and produces many best-selling yoga DVDs. Yoga Journal magazine is now available on the iPad, Nook, and Kindle Platforms.
Yoga Journal is owned by Active Interest Media, Inc. (aimmedia.com), a consumer-enthusiast media company based in El Segundo, Calif., that serves a base of loyal constituents through print, events, and online products. The company was formed in October 2003 by Efrem "Skip" Zimbalist III and the private equity investment firm Wind Point Partners.* Study conducted by Harris Interactive Service Bureau SOURCE Yoga Journal
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