Motivation for practice:•The top five reasons for starting yoga were: flexibility (78.3 percent), general conditioning (62.2 percent), stress relief (59.6 percent), improve overall health (58.5 percent) and physical fitness (55.1 percent)The growth in the yoga market is reflected in the growth of Yoga Journal magazine, which recently announced a rate-base increase to 375,000 from 350,000 effective January 2013.
Yoga Journal Releases 2012 Yoga In America Market Study
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