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TheStreet Open House

Ovation's "Battle Of The Nutcrackers" Adds Christmas Cheer To The Network's Banner Year Of Audience Growth

SANTA MONICA, Calif., Dec. 5, 2012 /PRNewswire/ -- Ovation, the only network devoted to artists and every kind of artistic expression, is having a holiday season worth celebrating. It's annual "Battle of the Nutcrackers" programming event is seeing impressive year-over-year gains and Total Day HH Audience is up 55% from 2011.

(Logo: http://photos.prnewswire.com/prnh/20110816/LA52807LOGO)

"Battle of the Nutcrackers," which features six different versions of the beloved Nutcracker ballet, recently featured (12/2) the famed Bolshoi Ballet performance, which out-performed the Q4 '12 to-date time period average (Sunday 5:30 pm to 8 p.m.) by 369% in the Adult 25-54 impressions category and by 48% in HH ratings. [1] "Battle of the Nutcrackers," which is in its 6th year on the network, continues through Christmas Day.

Overall, 2012 is wrapping up impressive gains for the network. In Total Day, HH Audience, Ovation is ranked #4 in growth (#2 excluding sports networks) among 102 cable networks.   

About OvationOvation is a network devoted to artists and every kind of artistic expression. Ovation programming is a one-of-a-kind mix of original and selectively curated series, films, documentaries and specials. The network reaches a national audience of 51 million homes and is available on cable systems across the country, as well as nationally on DIRECTV, Dish, Verizon FiOS and AT&T U-Verse. Ovation is also available in HD and VOD (both in standard and high definition). Ovation extends its linear channel experience for viewers online via its popular website, www.ovationtv.com . In addition, Ovation is also active in the social media space. See the Ovation Facebook page for the latest information and conversations about the network and the arts:  http://Ovtn.tv/fb

[1] 41,911 A25-54 imps and 0.092 HH rtg on 12/2/12 versus 8,938 A25-54 imps and 0.062 HH rating for 10/1/12 through 11/25/12. Source: Nielsen data from StarMedia (MultiTrak). As Dated. Live+Same Day

 

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