At The Invitation Of Koleston, Xuxa Takes Part In Women In The World

SAO PAULO, Dec. 5, 2012 /PRNewswire/ -- Koleston, a brand belonging to Wella, has supported the arrival in Brazil for the first time of Women in the World, one of the world's most important contemporary gatherings on women. Created by journalist Tina Brown, the aim of the event is to bring together women from diverse cultures to share their experiences and discuss the challenges society faces in the struggle against injustice. Wella brought to the forum one of the ambassadors of Koleston, Xuxa Meneghel, who mediated the discussion with Raquel Barros, founder of the NGO Lua Nova, which helps underprivileged adolescent mothers raise their children.

(Photo: http://photos.prnewswire.com/prnh/20121205/SP24486-a)

(Photo: http://photos.prnewswire.com/prnh/20121205/SP24486-b)

The event, which took place in Sao Paulo at Casa Fasano, brought together such personalities as Tina Brown, Diane von Furstenberg, Nizan Guanaes, former U.S. Secretary of State, Condoleezza Rice, and Gloria Maria.

During the event, Making Waves was also introduced, a philanthropic initiative of Wella in partnership with UNICEF. The project, launched in Brazil in October of 2011, seeks to transform the life of adolescents and young people through an exclusive educational program for the professional training of hairdressers. With educational centers in Belem and Recife, the project has just arrived in Rio de Janeiro and established a partnership with the Community of Mangueira offering the expertise of professionals, products with innovative technology for learning and post-graduate follow-up. On this occasion the new president of P&G do Brasil, Alberto Carvalho, placed in Xuxa's hands a precious red object that is the symbol of the Making Waves initiative.

About Women in the World

A foundation dedicated to seeking solutions, encouraging and promoting philanthropic initiatives led by women all over the world. It brings together high-impact women such as Meryl Streep, Angelina Jolie, Jada Pinkett Smith, Hillary Clinton, Donna Karan, Nobel Laureate Leymah Gbowee, and promotes collaboration among groups that can make a difference. In the magazine Newsweek and at the website The Daily Beast extensive coverage is provided of women's issues all over the world.

ABOUT WELLA

For more than 130 years, the Wella brand has been setting trends and blazing trails in the salon industry. The company, which was founded in Germany, has been in Brazil since the 1950's. At present the Wella brand belongs to Procter & Gamble and is active in two segments: the professional segment, represented by the brand Wella Professionals, and retail, with the brands Koleston -  the world's first creme hair color, Koleston Foam, the first foam hair coloring in Brazil,  Wellaton, Pro Vital, Soft Color,  Blondor and Wella Pro Series – high performance brands that help a woman to reveal her beauty, at home or at the beauty salon.

ABOUT PROCTER & GAMBLE

P&G serves approximately 4.6 billion people around the world with its portfolio of renowned brands and superior quality. The company's leading brands include Pampers®, Ariel®, Always®, Pantene®, Mach3®, Downy®, Iams®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®,  Fusion®, Ace®, Febreze®, and Vick® . P&G has operations in approximately 75 countries all over the world. For more information on P&G and its brands, go to: http://www.pg.com/pt_BR/

KETCHUM INFORMATION FOR THE PRESS Maria Fernanda Costa Carvalho – 11 3748-0340 [e-mail] Elaine Dorth - 11 3748-0233 [e-mail]

SOURCE Koleston

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