COMMERCE TOWNSHIP, Mich., Dec. 5, 2012 /PRNewswire/ -- House of Marley today extended its deepest gratitude towards all of its fans for turning out to support its launch on Apple.com by participating in the "Double the Love" campaign to support Little Kids Rock.
The MARLEY "Double the Love" campaign ran from October 1 through November 26, giving fans and holiday shoppers the chance to buy an earth-friendly gift that gives back. To participate, fans purchased House of Marley audio and lifestyle products through Apple.com and HouseOfMarley.com. 1Love.org will use donations raised during the campaign to benefit Little Kids Rock, a non-profit organization that transforms children's lives by restoring and revitalizing music education in under-served public schools. House of Marley plans to announce the final donation amount in early January during the 2013 Consumer Electronics Show (CES) in Las Vegas.
"We are blessed with such a generous community, and we thank everyone for their support of 1Love.org and Little Kids Rock," said Rohan Marley, on behalf of the family. "This campaign was a truly wonderful way to introduce some of our newest merchandise via Apple.com."House of Marley donates five percent of annual profits to 1Love.org, the global movement sparked by the Marley family that provides funding to charities and causes focused on youth, planet and peace. "House of Marley's unwavering support has given us the chance to help those in need," said Donna Mastropasqua, executive director, 1Love.org. "We are excited to kick off a very supportive relationship with Little Kids Rock." The new MARLEY products available exclusively on Apple.com include select styles from the MARLEY Lively Up™ Leather Bag Collection, the MARLEY Jammin' Chant Bluetooth Speaker, and MARLEY Jammin' Rise Up over-ear headphones, in addition to three previously released popular MARLEY products: MARLEY Freedom Zion in-ear headphones, MARLEY Freedom Redemption Song on-ear headphones, and the MARLEY Destiny TTR over-ear headphones with three-button remote. The MARLEY Lively Up Bag Collection is comprised of every day use bags made with House of Marley's unique and exclusive blend of eco fabric called REWIND™, composed of reclaimed hemp and organic cotton, combined with the fibers of recycled water bottles (rPET) and finished using water-based dyes and biodegradable TPU coating for durability and wear resistance.