Small wonder, then, that more people are dropping cable and satellite,
This is a box from which the entertainment companies have to get out. Netflix is one way out. But here's another -- Apple TV. Not the little receiver
(AAPL - Get Report) is selling today, but the long-rumored big-screen TV and programming device Apple is expected to introduce next year,
An operating system that replaces the cable box, that lets you buy all the entertainment you like for less than what you're paying now for cable, is how Hollywood gets out of sports' way. Unbundling, once a dirty word in Tinseltown, is -- thanks to the increased cost of sports -- becoming the only hope.
At the time of publication the author had a position in AAPL.Follow @DanaBlankenhorn This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.