This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Astute SRM Gives Marketers Powerful Social Search In New Pricing Model

COLUMBUS, Ohio, Dec. 5, 2012 /PRNewswire/ -- Astute Solutions, an award-winning and leading provider of Customer Experience Technology Solutions, announced that it has created Astute Social Relationship Management, a new SRM tool to monitor, analyze and manage social media data.  Astute SRM enables marketing and communications professionals to deliver a tailored search tool in a fixed-price package.

Astute SRM, which is based on Astute Solutions' 18 years of experience delivering CRM solutions to Fortune 1000 companies and some of the best-known, worldwide consumer brands, was designed to deliver a flexible search tool at an affordable price, according to Alex George, Chief Technology Officer at Astute Solutions. "Historically, it has been difficult for marketing agencies to cost-justify a powerful social media management tool.  By leveraging our vast experience managing customer data for Fortune 1000 brands, we have been able to create a comprehensive SRM solution that delivers robust, tailored data at a fixed, affordable price," George explained.

Astute SRM offers a base package that provides access to unique active search streams for as low as $250 per search. The customizable tool includes monitoring, analysis, engagement, management and measurement of social data. Astute SRM users can search topics, products, categories and competitors at no additional cost.

For advertising agencies, public relations firms and other marketing consultants, the value of Astute SRM base package extends far beyond price.  Most notably, Astute SRM clients have the flexibility to utilize the social data tools for their own interests as well as their clients. Agencies can add searches to support their own marketing and research needs, or new business efforts.

"For the first time, agencies can select a search tool they can use for themselves and their clients," notes Bryan Haviland, a 20-year agency veteran who now manages Astute Solutions' Agency Channel division.  "We created Astute SRM with agencies in mind.  The base package includes 10 unique active search streams a month.  Astute customers dictate how the search streams are used from month to month.  This gives agencies the ability to deliver search solutions to their clients, while enhancing their own growth opportunities at the same time." 

Astute SRM helps marketers close the gap between gathering social network data and using it to strengthen customer relationships. Unique features of Astute SRM include:

  • Comprehensive solution with no "add-ons" includes topics, products and competitor data.
  • Real-time auto-trending to identify social topic trends; saves staff time in identifying trends.
  • Geo-post pinpoint analysis to street level.
  • Association tracking of competitors, threats, products, topics and hashtags.
  • User-controlled, custom analytics dashboards.
  • Threat tracking and alerts for crisis management.

For more information, or to request a demonstration, visit http://www.astutesolutions.com/crm-solutions/crm-roles/public-relations.

About Astute SolutionsAstute Solutions' customer relationship management, knowledge management and social CRM solutions support the strategies of customer-centric companies around the world, including McDonald's, Unilever, ConAgra, British Airways, Colgate, Brinker International, & more. Its award-winning technologies remove the operational barriers to service excellence, enabling consistent, accurate, and complete discovery and service experiences.  Through automation, simplified access to information, agent guidance, and end-to-end voice of the customer reporting; organizations establish a framework for exceptional multi-channel service delivery. Across industries, they are equipped to create business value from customer insight, quickly achieving ROI. For more information, visit www.astutesolutions.com.

 

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,399.67 +19.26 0.12%
S&P 500 1,904.01 +17.25 0.91%
NASDAQ 4,316.0740 +57.6360 1.35%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs