Microsoft Canada survey reveals Canadians do not feel confident in their ability to identify counterfeit products
MISSISSAUGA, ON, Dec. 5, 2012 /CNW/ - Eighty-four per cent of Canadians say they have not knowingly purchased a counterfeit product, yet a recent survey commissioned by Microsoft Canada, suggests that Canadians do not know where the risks really lie.
Canadians are not confident they know how to identify the differences between counterfeit and genuine products. Less than half of the consumers surveyed felt they know how to identify counterfeit products such as albums/movies (43%), clothing (30%), computer software (28%), electronic devices (27%), handbags (24%) and sunglasses (21%). In fact, Canadians admit that it is increasingly difficult to identify illegitimate products with 38 per cent indicating price charged as the best indicator of a counterfeit product. Poor construction (21%) and off-brand logos (18%) were also key indicators.
"Counterfeiting is real, it's out there and potentially at a store near you," said Lorne Lipkus, founding member of the Canadian Anti-Counterfeiting Network. "The counterfeiting and piracy industry is one of the largest and fastest growing industries in the world. Today's counterfeit operations are extremely advanced and often linked to organized crime. The risks to Canadian consumers both online and in-store are high due to lack of education on how to detect counterfeit products."There is also a misconception among consumers as to what the real threats are. Fifty-eight per cent of Canadians are concerned about purchasing counterfeit products online this holiday season, while only 35 per cent are worried about purchasing counterfeit in-store. Consumers need to recognize that it is possible to purchase illegitimate products both in-store and online and proactively take the initiative to identify the real from the fake, which can include everything from clothing to electronics, and medication to software.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV