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Expect Netflix to Raise Cash in Dire Bid for Survival

NEW YORK ( TheStreet) -- Towards the end of 2011, writing at Seeking Beta, I predicted Netflix (NFLX - Get Report) would raise more cash in 2012.

I have 25 more days to be "right." But, cut me some slack. You can't expect precision on these types of predictions. If it doesn't come true until 2013 or 2014, is the overarching theme any less valid? It's not like I said, "Buy this call option that expires in December 2012," only to be correct on the price trajectory a year later.

Netflix will need to raise cash -- and raise it soon. That's all you need to know.

I simply cannot see a way its business -- without another infusion --- can support its existing content obligations not to mention a rumored -- by the LA Times -- $300 million annually on the just-announced mega content deal with Disney ( DIS ).

Netflix CEO Reed Hastings will undoubtedly spin this agreement as groundbreaking and a major coup for his company. He's almost half right.

There's no doubt it's unprecedented. An online streaming service getting exclusive domestic first-run rights to movies from one of the world's biggest and most prolific studios, But, it will also prove groundbreaking vis-a-vis the height of corporate arrogance and fiscal irresponsibility.

And don't let Hastings fool you: Netflix does not make this deal from a position of strength; it does it in a dire quest for survival.

The classic Reed Hastings smokescreen -- that's also back on an exclusive, first-run basis on Wall Street.

It doesn't take a Harvard MBA to figure out what's happening here.

Netflix raised $400 million in late 2011. At the time the company claimed it was merely providing itself with a cushion so its clients would not start worrying about a cash problem. The company had the nerve to say, We don't really need the cash, but it's nice to have it, as it proceeded to further dilute shareholder value.

As of the most recent quarter, Netflix reports cash and cash equivalents of $370 million. That's down sequentially by about $30 million, but up "impressively" year-over-year when Netflix "only" had $159 million in cash.
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