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Global Elevators And Escalators Industry

(includes corresponding Graph/Chart) II-2

Market Fundamentals II-2

Impact of the 2007-2009 Recession in Retrospect II-2

Impact of Europe's Debt Crisis: A Review II-3

Outlook II-4

Primary Growth Drivers II-4

Increasing Pressure on Availability of Living Space II-4

Urbanization: A Key Growth Driver II-5

Table 3: Estimated Percentage of Urbanization in World,

China and India for the Years 2011 and 2018 (includes

corresponding Graph/Chart) II-5

Table 4: Estimated Number of Elevators per 1000 Urban

Dwellers (2011) by Region/ Country (includes corresponding

Graph/Chart) II-5

Legal Requirements II-6

An Ageing Installed Base to Drive Up Modernization Initiatives II-6

Table 5: Percentage Breakdown of Installed Base of Elevators

& Escalators (E&E) Worldwide for the Year 2011 (includes

corresponding Graph/Chart) II-6

Developing Markets to Turbocharge Future Growth II-7

BRIC: To Drive Global Growth in the Short-to-Medium Term Period II-7

CIVETS: New Hope in the Longer Term II-7

Geared Elevators Lead the Way II-8

In-home Elevators: Lucrative Market II-8

Prices to Remain Steady II-8

What Does It Take to Survive in the Marketplace? II-8

Competition II-8

Table 6: Global Elevators & Escalators Market (2011):

Percentage Share Breakdown of Dollar Sales of Leading Players

(includes corresponding Graph/Chart) II-9

Table 7: World Elevator Market (2011): Percentage Breakdown

of Revenues of Leading Manufacturers (includes corresponding

Graph/Chart) II-9

Table 8: Regional Market Exposure of Leading Players As of

the Year 2011 As Measured by Revenue Breakdown by Geographic

Markets for Each Company (includes corresponding Graph/Chart) II-10

2. TECHNOLOGICAL INSIGHT II-11

Twin Elevator System - Space Savings II-11

Destination Management Systems II-11

Machine Room-Less Elevators - Revolutionizing the Industry II-11

Eco-Efficiency of Elevator Drives II-11

Modularity - The Norm II-11

Customized Products II-12

Harmonized Regulation II-12

Synthetic Elevator Rope - A Technological Breakthrough II-12

Remote Electronic Monitoring II-12

Modernization II-12

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