LONDON, December 5, 2012 /PRNewswire/ --
Digital measurement and data analytics consulting firm, Semphonic, http://www.semphonic.com, has released its first ever eBook, available for FREE via its website. Download your copy now by clicking here: http://bit.ly/TBVFB2. The eBook titled " Semphonic Digital Analytics" penned by Semphonic's President Gary Angel, tackles the customer interaction challenges organisations face across multiple digital channels.
The eBook, a compendium of recent Semphonic whitepapers, comprises the latest theories, best practices and digital measurement techniques for shrewd Omni-channel marketers and forward thinking digital analysts on choosing a digital data warehouse and tracking the customer journey.
Angel is a contributor to other leading industry texts, a respected blogger in his own right and winner of the 2012 'Most Influential Industry Contributor' award from the Web Analytics Association.Commenting on how the idea for an eBook emerged, Angel said, "We realised that the whitepapers we've done this year are a significant body of work, covering topics like creating an effective digital infrastructure, building customer journey models in the digital data warehouse, doing advanced merchandising analytics, and choosing a big data technology stack for digital measurement. Because digital analytics is evolving so rapidly, this is a unique way to combine and publish truly cutting-edge thinking before it's out-of-date." Gary is regarded as the 'Go-to guy' when encountering a unique analytics challenge, which is reflected in his award as the 'Most Influential Industry Contributor'. Gary's ability to provide deep insight on the thorniest areas of digital analysis, tracking the customer journey, deciding on a digital data warehouse, data modelling and segmentation mean that Semphonic continues to push the boundaries in terms of what is possible in the field of digital analytics.