The campaign is targeted to gaming enthusiasts and men 18-34, and is running on both Android and iOS devices. From within both ad units, consumers can also visit the official Call of Duty mobile-optimised website, where they can view game trailers and order the game directly from their device.Activision, MEC and Millennial Media previously teamed up to launch Call of Duty: Modern Warfare 3 in 2011. The game became the largest entertainment launch of all time and grossed over $1 Billon in 14 days. For this year’s Call of Duty release, Millennial Media was Activision’s exclusive UK mobile media partner.
Activision, MEC And Millennial Media Partner To Launch Call Of Duty: Black Ops 2 In UK
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