The campaign is targeted to gaming enthusiasts and men 18-34, and is running on both Android and iOS devices. From within both ad units, consumers can also visit the official Call of Duty mobile-optimised website, where they can view game trailers and order the game directly from their device.
Activision, MEC and Millennial Media previously teamed up to launch Call of Duty: Modern Warfare 3 in 2011. The game became the largest entertainment launch of all time and grossed over $1 Billon in 14 days. For this year’s Call of Duty release, Millennial Media was Activision’s exclusive UK mobile media partner.
A video demo of the ad unit can be seen at: http://bit.ly/SvAuyr
About Millennial MediaMillennial Media is the leading independent mobile advertising and data platform. Our technology, tools and services help app developers and mobile website publishers maximize their advertising revenue, acquire users and gain audience insights. Our platform also enables us to offer advertisers powerful Mobile Audience Solutions (MAS) that utilize our significant scale, sophisticated targeting and uniquely engaging creative capabilities to deliver meaningful results.