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Global Audiological Devices Industry

Cochlear Implants - The Fastest Growing Segment II-2

Key Market Drivers II-3

World Hearing Loss Prevalence II-3

A Snapshot of Global Hearing Loss Statistics II-4

Table 1: World Moderate-to-Severe Hearing Impaired Population

for Years 2006 through 2015 (includes corresponding

Graph/Chart) II-4

Unraveling the Opportunities Ahead II-4

Demographic Metrics II-4

Table 2: Worldwide Distribution of 65+ Population by

Region/Country: 2011 (includes corresponding Graph/Chart) II-5

Table 3: Percentage Share of Global Population by Age Group,Worldwide: 2025 (includes corresponding Graph/Chart) II-5Growing Life Expectancy II-5Table 4: Life Expectancy at Birth for Select Countries(2011) II-6Increasing Hearing Impairment among Younger Population II-6

2. HEARING AIDS MARKET DYNAMICS II-8

Global Demand for Hearing Aids Upbeat II-8

2011 in Retrospect II-8

Favorable Demographics to Append Volume Sales II-9

Penetration Rates Still Higher in the Aged Population II-9

Technological Advancements Underscore Hearing Aid Market II-9

Digital Technology Takes Precedence II-10

Hearing Aids and the World of Connectivity II-10

Bluetooth Technology - Enabling Connectivity of HAs with

Other Media Devices II-10

Hearing Aid Compatibility with Phones - A Review of the

Technology and Laws in the US II-11

Customization - the Driving Force behind Product Specialization II-11

Market Moves towards Miniaturization II-12

Imparting Disposability to Hearing Aids II-12

Product Mix and Poor Economic Outlook to Hold Back Prices II-12

Table 5: Average Annual Selling Prices of Hearing Aids

Worldwide in US$ for Years 2010 through 2018 (includes

corresponding Graph/Chart) II-13

Binaural Fittings Market to Grow II-13

Table 6: World Binaural Fitting Rates by Region - US, EU,

Asia-Pacific and Rest of World for Years 2005, 2010, 2015 &

2020 (includes corresponding Graph/Chart) II-14

Consumers Demand More Value-Added Features II-14

Invisible Devices - A New Class of Products on the Market II-14

Need for Change in Business Models Imperative for Lowering Costs II-15

An Analysis of HA Cost Structure II-15

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