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Introducing “Kindle FreeTime Unlimited”—The All-You-Can-Eat Content Service Built From The Ground Up Just For Kids—Available Exclusively On The All-New Kindle Fire And Kindle Fire HD

Popular Kids Movies and TV Shows

FreeTime Unlimited includes movies from Barney, Thomas & Friends, Bob the Builder, Fireman Sam and Angelina Ballerina, as well as TV shows like Sesame Street, Spongebob Squarepants, Dora the Explorer, Blue’s Clues, Diego, Yo Gabba Gabba, The Backyardigans, Rugrats, Arthur, Reading Rainbow, Caillou, and Garfield.

Amazon is also working with Common Sense Media, the non-profit organization that provides independent ratings of books, movies, television, apps, games, websites, and music, and many of their top-rated media choices for children are included in Kindle FreeTime Unlimited.

“Millions of parents trust Common Sense Media's ratings and reviews to find quality media for their kids, and we're excited to work with Amazon to inform a great deal of the selections available in Kindle FreeTime Unlimited, making this a great choice for parents,” said Amy Guggenheim Shenkan, President and COO of Common Sense Media. “We also endorse FreeTime Unlimited’s ad-free environment and blocking of in-app purchases for kids as we know from experience that these features will make parents more comfortable.”

FreeTime Unlimited will be available on the all-new Kindle Fire family as part of a free, over-the-air software update that will be automatically delivered in the coming weeks. After receiving the software update, customers can sign up for FreeTime Unlimited from within the Kindle FreeTime app on their $159 Kindle Fire, $199 Kindle Fire HD, and $299 Kindle Fire HD 8.9”. Customers can learn more at www.amazon.com/freetimeunlimited.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

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