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Introducing “Kindle FreeTime Unlimited”—The All-You-Can-Eat Content Service Built From The Ground Up Just For Kids—Available Exclusively On The All-New Kindle Fire And Kindle Fire HD

(NASDAQ: AMZN)—Amazon today introduced Kindle FreeTime Unlimited, bringing together for the first time all of the types of content kids and parents love books, games, educational apps, movies and TV shows into one simple, unlimited, easy-to-use service for kids ages 3-8. For a special monthly price of just $2.99 per child or $6.99 for the whole family, Prime members get unlimited access to thousands of popular kids titles. Customers who are not yet Prime members can sign up for FreeTime Unlimited for a monthly price of $4.99 per child or $9.99 per family. FreeTime Unlimited will be available on the all-new Kindle Fire, Kindle Fire HD and Kindle Fire HD 8.9” as part of a free, over-the-air software update that will be automatically delivered in the coming weeks.

Kids will love FreeTime Unlimited because:
  • They can explore all the content on their own and pick for themselves what to read, watch or play next
  • All of their favorite characters are included—Elmo, Dora, Thomas & Friends, Cinderella, Buzz Lightyear, Lightning McQueen, Curious George and more
  • With individual profiles, everything in their library is theirs—no sharing a home screen with siblings or parents and no losing their place in a movie or TV show when someone else picks up the Kindle Fire
  • They can easily explore their favorite topics—pick a favorite subject like “Princesses” and navigate seamlessly between princess books, princess games and princess TV shows

Parents will love FreeTime Unlimited because:
  • All apps have in-app payments, advertisements and social media removed
  • They don’t have to worry that kids will run up a bill
  • All-you-can-eat pricing means they don’t have to enter into negotiations with kids about what to buy or rent—“You already rented that yesterday” is a relic of the past
  • All of the content is already pre-screened for age-appropriateness

“As a parent it’s hard to predict what my daughter is going to enjoy, or which movie she’s going to watch 50 times in a row—so I buy a range of content and hope for the best—but I get it wrong frequently,” said Peter Larsen, Vice President, Amazon Kindle. “FreeTime Unlimited gives kids the freedom to explore age-appropriate content on their own and pick for themselves what they want to watch, play or read next. For as little as $2.99 a month, your child will have unlimited access to thousands of popular books, games, educational apps, movies and TV shows from Disney, Nickelodeon, Houghton Mifflin Harcourt, PBS, Sesame Workshop and more.”

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