Opportunities abound in the data intensive applications for consumer value added services in new areas such as content aggregation, safety/security, video, mobile, online games, M2M and mobile healthcare, stated Milroy.
He added that although the heaviest users of mobile services use an iPhone, and Apple is the leading platform by value, Android is the leading mobile OS; low priced Android handsets by Samsung & other players have made Android extremely successful in Australia.
"4G LTE service provider, NTT DoCoMo and the National Broadband Network's introduction of their services have facilitated this shift in emphasis on new services. New emerging services include M-Payments, M2M and M-security, which exude significant potential though still very immature. The way forward is to provide market relevant services that drive consumer demand and give consumers perceived value" said Milroy.
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