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Frost & Sullivan: Mobility Drives A New Era Of Communications And Collaboration Across The Mobile Enterprise

SYDNEY, Dec 4, 2012 /PRNewswire/ -- The enterprise communications market in Australia is set to develop further in 2013. The prominence and rapid growth of the mobile enterprise will see communications centred heavily around mobility.

At Frost & Sullivan's ICT outlook briefing 2013 held in Sydney today, Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ, said "The Unified Communications as a service (UCaaS) market for ANZ is expected to rapidly expand to US$1.1 Billion by 2018." The market is expected to see a plethora of vendors, systems integrators and carriers offer UC as a Service in 2013. Frost & Sullivan predicts some non-traditional players and new integrators to enter this space moving forward.

The communications and collaboration space will also see rising competition from OTT (Over the Top) players. As the use of over-the-top and social media applications become more applicable to the corporate setting, companies will increasingly have to incorporate these applications to develop better productivity in the working place and foster innovation. "Making calls from social media platforms such as Facebook will be common in the future. OTT applications such as Skype, WhatsApp and Viber allow users to communicate for free over the internet, reducing the costs of communication services," says William. There will be more OTT players in the marketplace offering voice and videoconferencing services in 2013 and beyond in the marketplace.

"BYOD (Bring your own device) will be a common theme but the situation will be more complex than that in the market. Managing the device will just be one aspect of the puzzle. Managing applications used such a DropBox and other cloud applications will add another layer of complexity for IT managers and CIOs. As such EMM (Enterprise Mobility Management) Solutions centred around MDM (Mobile Device Management), Security, Telecom Expense Management, Application Management will rise in importance in 2013. This will be a crowded space in 2013 with the telecom carriers, specialist MDM vendors, Unified Communication vendors and systems integrators vying the large opportunities ahead in this space" said William.

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