This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

From Generalist To Specialist: The Age Of The Personal Brand

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Labeling yourself simply "lawyer" or "accountant" or any other general name for your profession is yesterday's news; being a "defense litigator" or a "forensics man specializing in tax" is more in tune with today's world. Personal branding is becoming increasingly more relevant, regardless of career choice or service offering, according to Marian Salzman, CEO of Havas PR North America, in "What Brand Is Your Therapist? (Or Lawyer or Accountant?)," the latest post on her Life Is a Brand blog on's CMO Network.

Salzman analyzes the evolution of personal branding, a topic that recently made headlines in a New York Times Magazine article titled "What Brand Is Your Therapist?" and how it is affecting everyone from her lawyer (or litigator) boyfriend to doctors, therapists and beyond. "Never before have people of all stripes had to—or wanted to—work so hard to sell their own unique service proposition," says Salzman in her post. "Mostly that's a good thing for workers and businesses, but lately it has started to seem that it might be spiraling out of control, especially for sole service practitioners, who are both worker and business."

Through the lens of branding, Salzman, in today's new post, has taken on the current topic and used her signature trendspotting technique of pattern recognition to decipher what personal branding means to practitioners today and in the future. In a nutshell, "don't expect this trend to go away," she says.

Go to to read the full post, plus Salzman's other insights on branding—from ideas conferences as brand builders to how personal brands can reboot (think Lance Armstrong) to the art of placemaking.

In addition, Salzman's annual trends forecast will be published by Havas PR's 120M Books imprint on 12/12/12. Read her trends past and present at, and register there to get access to exclusive content.


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.99 0.00%
FB $102.01 0.00%
GOOG $682.40 0.00%
TSLA $151.04 0.00%
YHOO $27.04 0.00%


Chart of I:DJI
DOW 15,973.84 +313.66 2.00%
S&P 500 1,864.78 +35.70 1.95%
NASDAQ 4,337.5120 +70.6750 1.66%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs