This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How Ford Could Boost Its Shares

One of the more popular stocks on Kapitall is Ford (F), whose company was one of the most-viewed on the site. And rightly so, Ford has so much going for it. As a company that did not take any bailout money from the government, Ford’s multi-year turnaround was led by its chief executive, Alan Mulally. After releasing smaller, fuel-efficient cars and a line-up of Fusion models, sales grew. Its shares have not. Earnings are being weighed down by weakness in Europe. In comparison to other automobile companies, Ford is underperforming GM (GM) and Toyota Motors (TM):

Advertising its Products

Ford shares could perform better over time, but it will take continued efforts in advertising to support sales. Fuel-efficiency without sacrificing innovative, catchy design is an angle that Ford could take to market its line-up of automobiles. Ford recently designed a Ford Transit Connect Wagon that is like a minivan but is not. The wagon gets 30-miles per gallon, making it the most fuel-efficient minivan on the market. It will compete with the Dodge Grand Caravan.

Ford’s Fusion Hybrid is even more efficient. The car gets 47 miles per gallon. In the future, a plug-in hybrid will be available. In its design, the Fusion’s front face is inspired by that of an Aston Martin.


Toyota is arguably the most successful and established in the hybrid automobile market. Despite weak sales in China last month, investors are bullish on Toyota. Ford has its work cut out, but if the company can deliver a marketing messages that showcases its fresh look with fuel efficiency in mind, sales will soar.

Related Companies

Click the links for free tools and data for the companies mentioned in this article:


1. Toyota Motor Corporation ( TM, Earnings, Analysts, Financials): Engages in the design, manufacture, assembly, and sale of passenger cars, minivans, and commercial vehicles. Market cap at $149.14B, most recent closing price at $86.51.


1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.03 -2.90%
FB $116.73 7.20%
GOOG $691.02 -2.10%
TSLA $247.54 -1.60%
YHOO $36.59 -0.97%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs