Audemars Piguet Announces Associate Sponsor Partnership With Art Basel
NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Since its foundation in 1875, Audemars Piguet has constantly explored the interface of art and craft. Established and still based in the village of Le Brassus in the Vallee de Joux, Switzerland, the cradle of fine watchmaking, the company remains today in the hands of the founding families. This independence has always enabled Audemars Piguet to follow a singular vision of excellence, creativity and innovation. Each Audemars Piguet timepiece offers a unique conception and execution that makes it a timeless and intensely personal expression of both creative inspiration and mechanical sophistication.
As global Associate Sponsor and "Time of Art Basel", Audemars Piguet will be present at all the Art Basel shows in Hong Kong, Basel and Miami Beach, as of 2013. The brand will host visitors in the exclusive Art Collectors Lounge where it will feature a specially curated exhibition of timepieces that will immerse visitors into the metiers and the world of its place of origin, Le Brassus. This exhibition follows previous involvements with art fairs around the world, as well as the highly successful Audemars Piguet show "From Avant-garde to Icon", celebrating the 40 th anniversary of the legendary Royal Oak model, held in several cities throughout 2012 (such as the Park Avenue Armory, New York, Palais de Tokyo, Paris; Triennale, Milan and UCCA, Beijing). Audemars Piguet is also planning to develop additional special events and activities in collaboration with leading artists throughout the duration of the fair.
Commenting on the new partnership, Audemars Piguet CEO ad Interim Francois-Henry Bennahmias said, "We are delighted to start this partnership with Art Basel, the world's premier art show for modern and contemporary works. Haute Horology and the Fine Arts have much in common, including a devotion to artistry, excellence and the pursuit of innovation. The story of Audemars Piguet in particular is one in which art and craft intertwine, and where the tradition of the artisan is combined with the vision of the artist. We look forward to forging closer ties with the progressive world of contemporary art and to developing a long-term collaboration with Art Basel."
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