This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Cohn & Wolfe Digital Transformation Advances With New Senior Talent

Stocks in this article: WPPGY

LONDON and LOS ANGELES, Dec. 4, 2012 /PRNewswire/ -- To drive the agency's digital growth strategy, Cohn & Wolfe today announced two regional leadership appointments.  The BBC's Gabrielle Lovering becomes the new Head of Digital and Social Media in the UK and Mark Burr, former Chief Innovation Officer of GSW, fills a newly created position as EVP, West Coast Digital Leader, based in Los Angeles.  Both will have dual reporting to Global Digital President, Chad Latz, and their respective market leaders.

At BBC Worldwide, Lovering held the post of Director of Strategy, Digital, Global Brands and Marketing Technology.  She worked across emerging consumer business to create a global multi-platform strategy, linking up digital products including iPlayer, Games and Live Events, while taking in both pan-business marketing and eCRM strategy.  Lovering also served as BBC Worldwide's Head of Digital Design, leading creative digital strategy for the BBC's major global brands across mobile, social and web.  Mark Burr brings over sixteen years of deep digital and tech background applied across health and wellness, pharmaceutical, consumer electronics and food and beverage industries.  Prior to his role as Chief Innovation Officer at GSW Worldwide, where he led the development of integrated campaigns for clients such as Pfizer, Novartis and Mylan, he specialized in global digital health communications within the Publicis Healthcare Communications Group, as well as at Sudler & Hennessey and Heartbeat Digital.Over the past two years, Cohn & Wolfe has invested significantly in digital talent.  Under the leadership of Latz, the agency has hired over 40 digital leaders to drive digital and social media strategies for clients, leading to remarkable year on year, double-digit digital growth.  These leaders act as catalysts to achieve the agency's goal of embedding digital capabilities throughout the enterprise.

"Cohn & Wolfe no longer considers digital an isolated marketing discipline.  Rather, it is an integrated part of our full communications offering," said Donna Imperato, CEO.  "Key digital hires are critical to ensure we have the best expertise leading digital innovation and creativity across the agency."

"Gabrielle and Mark both take a 360 approach to brand building, which is the cornerstone of Cohn & Wolfe's offering.  They bring remarkable digital capabilities that will benefit clients as well as our own employees across all practices," said Latz.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs