This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

That Junk Mail We Hate? The USPS Literally Can't Get Enough

NEW YORK ( TheStreet) -- Last year, Americans were sent about 84 billion pieces of junk mail, according to the U.S. Post Office, and they have apparently had enough.

Cities such as Chicago and Seattle have established "Do Not Mail" registries, similar to the popular "Do Not Call" initiative, to block companies form sending junk mail to consumers who sign up.

The campaigns are a big hit with consumers.

In fact, 81% of Americans "across all ideologies, age groups and income levels" support them, according to a study on privacy and advertising mail from the University of California, Berkeley, School of Law.

Frustration with mailboxes cluttered with fliers and catalogs has finally caught up with junk mail companies, and it's been a long time coming, study researchers say, as junk mail makes up about 50% of all mail delivered in the U.S. today.

"Our survey is in line with consumer polls conducted over the last four decades that reflect a frustration with advertising mail," says co-author Chris Hoofnagle, a Berkeley Law lecturer and director of information privacy programs at the law school.

"Americans may view advertising mail as a privacy issue because of database activities underlying the targeting of mail," says study co-author Jennifer M. Urban, assistant professor of law at Berkeley. "They also may dislike the sense of intrusion created when advertising material flows into the home."

Hoofnagle and Urban say one big obstacle to Do Not Mail initiatives is the U.S. Postal Service, which has lost "tens of billions of dollars" in recent years, and on average, loses $57 million per day, and as a result is "courting" direct marketing companies (the primary purveyors of junk mail) to send more mail.

"The USPS' fiscal challenges have created incentives for the agency that directly contravene recipients' desire to manage advertising mail," Urban says. "The Postal Service has created many innovations to help advertisers increase mail volume, but it's done little to assist Americans manage unwanted advertising mail."

To cut down on your volume of direct mail, contact the Direct Marketing Association and ask them to have your name removed from mailing lists. Write them directly at:

Mail Preference Service -- Direct Marketing Association, P.O. Box 643, Carmel, NY 10512-0643

Companies that with work within the DMA's guidelines will stop sending you junk mail for five years, at which point you'll need to re-register.

Also, avoid signing up for contests and coupons online or via snail mail -- it's a sure sign that you'll be added to that group's mailing lists.

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,387.21 -291.49 -1.65%
S&P 500 2,029.55 -27.54 -1.34%
NASDAQ 4,681.4970 -90.2660 -1.89%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs