That Junk Mail We Hate? The USPS Literally Can't Get Enough
Cities such as Chicago and Seattle have established "Do Not Mail" registries, similar to the popular "Do Not Call" initiative, to block companies form sending junk mail to consumers who sign up.
The campaigns are a big hit with consumers.
In fact, 81% of Americans "across all ideologies, age groups and income levels" support them, according to a study on privacy and advertising mail from the University of California, Berkeley, School of Law.Frustration with mailboxes cluttered with fliers and catalogs has finally caught up with junk mail companies, and it's been a long time coming, study researchers say, as junk mail makes up about 50% of all mail delivered in the U.S. today. "Our survey is in line with consumer polls conducted over the last four decades that reflect a frustration with advertising mail," says co-author Chris Hoofnagle, a Berkeley Law lecturer and director of information privacy programs at the law school. "Americans may view advertising mail as a privacy issue because of database activities underlying the targeting of mail," says study co-author Jennifer M. Urban, assistant professor of law at Berkeley. "They also may dislike the sense of intrusion created when advertising material flows into the home." Hoofnagle and Urban say one big obstacle to Do Not Mail initiatives is the U.S. Postal Service, which has lost "tens of billions of dollars" in recent years, and on average, loses $57 million per day, and as a result is "courting" direct marketing companies (the primary purveyors of junk mail) to send more mail. "The USPS' fiscal challenges have created incentives for the agency that directly contravene recipients' desire to manage advertising mail," Urban says. "The Postal Service has created many innovations to help advertisers increase mail volume, but it's done little to assist Americans manage unwanted advertising mail." To cut down on your volume of direct mail, contact the Direct Marketing Association and ask them to have your name removed from mailing lists. Write them directly at:
Mail Preference Service -- Direct Marketing Association, P.O. Box 643, Carmel, NY 10512-0643Companies that with work within the DMA's guidelines will stop sending you junk mail for five years, at which point you'll need to re-register. Also, avoid signing up for contests and coupons online or via snail mail -- it's a sure sign that you'll be added to that group's mailing lists.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV