Groupon (NASDAQ: GRPN) ( http://www.groupon.com) today released the results of a new holiday shopping study, commissioned by Groupon and conducted by Research Now, to better understand shoppers’ biggest gifting challenges in 2012. It may be no surprise that finding the right gift is the biggest shopping challenge, but this year consumers are stressing about gifts for casual flings, frenemies (a friend who is also a rival) and those pesky folks who already have it all.
Of the 1,001 respondents polled, which included Groupon subscribers and people from the U.S. general online population, 60% reported that finding the right gift is the top holiday shopping challenge, followed by staying within budget (56%) and dealing with holiday crowds, long lines and traffic (50%). Additional findings are as follows:
Most Difficult to Shop For
- Respondents think someone who has everything is the most difficult person to shop for (68%) . . .
- . . . Followed by the unclassified love interest (not an official significant other or ex) (33%)
- Over ¼ of respondents said frenemies are the most difficult to shop for
Biggest Fears for Those Shopping for an Unclassified Love Interest
- Not knowing whether the recipient plans to give a gift in return (36%)
- Giving something that is too impersonal (28%)
- Women who have shopped/considered shopping for and unidentified love interest appeared to struggle with this more than men
- Despite misguided tokens of affection at Valentine’s Day or wedding gifts not on the registry, the vast majority of respondents agreed that the holidays are the #1 time of year when recipients are most likely to get a bad gift
- Ugly, ill-fitting and/or inappropriate clothing is the top unwanted gift that people receive (30%). What do people do with their unwanted gifts? A majority of respondents keep the gift but hide it away. Remember that toilet bank you got from your uncle? It’s probably still in the attic where you left it ten years ago.
- Respondents also provided a wealth of bad gift details, including:
- “I received a gun when I was expecting an engagement ring.”
- “I was given a cheese basket—and I’m dairy free!”
- “A ceramic chicken.”
- “My dad bought me car tires. It was something I needed but kinda made me sad.”
- “Household items—things I have to DUST.”
- “I got flowers from an ex. I hate flowers.”
- “One glove.”
- “Bright orange poncho dress.”
- Women are more likely to cite "staying within budget" and "finding the right gift" as top challenges around the holiday season
- Men are more likely to have purchased or considered a gift for an ex (ex-girlfriend, ex-wife, etc.)