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The Truth About the 'Competition' Between Apple and Amazon

That's what happens when your stock sports a price-to-earnings ratio of 3,000: Tortured hordes of envious bears love to mindlessly dog you.

Get it straight: Apple is good for Amazon. Amazon is good for Apple. Both companies know this.

Amazon's recent "attack" on Apple -- the one where it illustrated at Amazon.com how much "better" the new Kindle Fire lineup is than iPad -- was a smokescreen. It's meant to intensify this notion of a grand battle.

Jobs -- his role now played somewhat admirably by Tim Cook -- and Bezos are just fine dictating the flow of a world where Microsoft pokes in the dark, embarrassing itself with repeated failed product launches. A world where Google (GOOG) does nothing but take up hobbies and undercut on price.

Consumers and the enterprise will continue to use Apple products to buy Amazon merchandise. Both companies could not be happier with that presently-comfortable status quo.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.
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